The internet has recently begun to offer us a new and interesting development in the shape of online charity auctions. This interesting new concept lets the public donate to charity while also giving themselves the chance to win the bidding the take home a great, often unique item. Many charity conscious companies are also becoming increasingly aware of the number of benefits which this system can offer their firm”s marketing and brand awareness strategies. For their part, charity organisations have the chance to receive much needed funds and help increase public awareness of their work in a manner which is regarded as being more subtle and more interesting than some of the traditional methods used until now. Looking at each one of these possible interested parties individually will help us see exactly what each one has to gain from the process:
1. The bidder. Giving money to charity is something which many people do over and over again throughout their lives. However, having an added incentive does no harm whatsoever. One of the great things about online charity auctions is the chance it offers everyone to bid for lots, many of which are one off items or great special offers. Other popular donations include invitations to exclusive events and weekend breaks at popular holiday destinations. A genuine positive to making your bid over the internet is that this is seen by many as a far more laid back way of joining an auction than going to a real auction room. Investigations on the subject shows that female bidders in particular enjoy the opportunity to bid safely and comfortably online rather than in an auction room.
2. The company. Many businesses have already seen the benefits of increasing awareness of their brand through charity auctions carried out online. Without taking any of the publicity or prestige away from charity who will eventually receive the donations, the auction page will also include very well positioned details of the donating business, with their brand logo and a link leading directly to their site the most commonly seen markers. Research has shown that an overwhelming majority of the public prefer to use a company who have links to charitable work, and this process lets you make them aware of your good deeds in a subtle and positive way.
3. The charitable organisation. Maintaining the cash flow and the goodwill of the public are two challenges which every charity are only too aware of. The increasing popularity and number of visitors seen by a charity auction means that it is becoming more and more popular with charities looking to both increase their numbers of donors and enhance their image.
As you can see from the above, it is not just the charity involved that can benefit from an online charity auction, and the advantages that you might immediately associate with an online auction aren’t necessarily the ones that are the most vital to the different groups involved in online fundraising.
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